Do you run any business? Getting your business known and generating quality leads is tedious and costly. But you have to do it to make sales and profit.
With the increasing use of technology and the internet, you can market your business with a limited budget, which increases your earnings.
Have you heard about LinkedIn? It’s one of the most valuable digital platforms you can use to promote your business. Can you imagine more than 830 million people seeing your brand content? You may be surprised by that number, but more than 800 million people are on the LinkedIn platform.
Your business will be the most popular if you can reach such a huge audience. Does it seem hard to reach that many LinkedIn users and engage them? Well, it’s possible, and you can do it using the tips below.
10 Best Ways to Market Your Business on LinkedIn
Create a Quality Linked in Company Page
You will get followers, leads, and job seekers on LinkedIn. Many times, such audiences will want to learn more about your business. Therefore, you need to keep your LinkedIn brand page attractive.
Check your company page and ensure it’s in good shape. You should avoid loading your LinkedIn business page with inconsistent company descriptions. Remember, first impression matters, and if your business page is poorly done, you lose leads, which affects your growth.
Make sure you update your LinkedIn company page regularly. You should align your page with content, colors, and logos to be consistent with messaging, strengthening trust. In addition, your audience will know your business is active when you update the company page regularly.
Post Content That Adds Value
Your potential buyers or audience will want to read or watch content with value. Buyers will consider your brand when you post content that solves their pain points. Gather information and identify buyers’ persons before creating content to know what they need.
You can produce content that enables them to choose your products or services when you understand their needs. Make sure to post a blend of content on your LinkedIn platform. You can use text, images, articles, infographics, and videos.
Videos have proven to be more attention-grabbing and engaging than other content types. In addition, millions of people spend much time online watching. So, you can reach a wider audience range with LinkedIn video advertising.
Find a Highly Targeted Connection
LinkedIn allows you to connect with a specific targeted audience. So, you can be specific and zero on the exact audience to engage based on company, job role, and industry.
You can reach your audience through hashtags when posting, and people can follow the hashtags too. And if the content you post offers greater value, LinkedIn keeps your hashtag trending.
Trending can give your content extreme limelight. But remember, the more visible your business becomes, the more leads, conversions, and sales.
Collect and Offer Endorsements
LinkedIn allows endorsements, which act as social proof. People need to trust your products and services to buy.
You should collect and offer LinkedIn endorsements from peers, networks, loyal customers, and business partners. Such endorsements offer potential buyers reasons to trust your products or services, increasing conversions and sales.
Engage Your Audience More
Being active is key to generating leads on LinkedIn. You need to engage your audience whenever possible to notice your brand. Make sure you start conversions with your connections and followers.
You may also ask questions where appropriate. When you get requests and messages from followers and connect, respond to them promptly.
Engaging your LinkedIn audience builds valuable relationships, which benefits your business.
Post Content Often
Do you attract more visitors to your page through “About Us” or the image section? Unfortunately, that’s not enough to keep them interested.
You need to post informative and useful content regularly. You should develop a posting schedule to ensure you’re consistent. Don’t post once and take too long before giving fresh content. If you keep your audience waiting for so long, they will begin to consume competitors’ content.
And when your competitor engages them more, you lose those who could have become your customers.
Videos are effective in delivering business information to your audience. If you plan to use video ads on LinkedIn, shoot many clips in advance for use in the future during video production. That allows you to post videos often without going to the field to get more footage.
In addition, it reduces the period your audience has to wait for your new videos.
Grow Your Email List from LinkedIn Connects
Your LinkedIn connections are important people in your business growth. First, you can write a good letter to thank them for connecting with you. Then, go on that letter and request to join your email marketing list.
Remember, LinkedIn allows you to text even those LinkedIn users who are not connected.
You can personalize your marketing message when you grow the email marketing list. You can even attach videos to the emails you send.
First, however, you should learn how to create LinkedIn ads that grab the attention of your email receivers to avoid disregarding them as spam.
Use Appropriate Keywords on LinkedIn
Keywords are a useful tool in growing your business on LinkedIn. You can integrate keywords into your business profile. Your posts will get awareness from many potential customers on LinkedIn when you include a keyword.
But how do you determine the right keyword for your linked page? Focus on what you offer, location and industry. Those aspects will give you the most relevant keyword you need for ranking and attracting traffic to your page.
Take Advantage of Sponsored Updates
You may have heard about pay-per-click. It’s another method you can use to get your business content to the linked in’s feed of the users.
The LinkedIn sponsored updates can bring your business audience to a target niche and raise the number of site visitors.
The LinkedIn sponsored updates generate qualified leads and sales when your content is compelling enough. You can customize the sponsored updates depending on groups, skills, or company names. Customizing allows LinkedIn users to use the sponsored updates to target industries of interest without much competition.
Join LinkedIn Grounds and Remain Active
Check your target demography and join the LinkedIn groups. In the groups, you will listen to what your potential customers are talking about. And through interaction with them, you will convince many to consider your products and services.
However, you should avoid overdoing selling on the groups, reducing trust in your business.
Get on board with the above tips and begin marketing your business on LinkedIn. LinkedIn is an amazing platform you can use to generate qualified leads and raise your sales. The platform has millions of users, and you are assured of getting many buyers. Create a quality profile, post informative content, and you will enjoy great success on your LinkedIn campaigns.