Starting a business is exciting. The prospect of selling a product or service, as well as creating strong relationships with customers, can be inspiring. But what exactly do you need to get a business successfully off the ground?
The answer is great marketing and promotion. In the past, this might simply be having to decide between flyers or posters to hand out in the local neighbourhood. But thanks to great advances in technology there are so many different ways to get your brand out there and catch the attention of new customers.
If you are struggling with where to start to make your business stand out from the crowd, here are the top five ways you can promote your company and highlight it to the people who matter – your potential customers or clients.
1. Bespoke logo door mats
Entrance mats are one of the first points that people notice when walking into a room. They can give a great impression of your business by making it a clean, professional, and welcoming space (especially on wet and rainy days!)
A subtle way to give your brand a little extra exposure, logo mats can be used in tandem with signage, displays, and lighting to create an impactful point of sale display. You can even use personalised logo mats anywhere you need to create brand awareness —at your office, at your sales outlet, at your pop-up store, and at trade shows and exhibitions.
2. Business cards
Your contact information printed on high quality card, combined with creative design, can turn a great first impression with a potential customer into a successful and professional relationship.
Good quality business cards can really give the right impression of your company, as they are a cost-effective way to get your logo and brand out there to a large number of people. Be sure to choose an eye-catching design with a coherent colour scheme to really make yours stand out from the rest.
3. Create a business blog
Sometimes, when potential customers are browsing through your website they may be looking for more information about certain items or ‘how-to’s and instructional posts about products. That’s where a business blog can come in handy.
You have the freedom to publish countless articles about your business on your blog, even including milestones and events. Not only will this add a personal touch to your company, but it will also attract customers back to your website in the future if they need guidance.
4. Promotional items
If you’re promoting your business at a networking event, promotional give-aways that display your company logo prominently and express your brand message effectively are a great idea. Take some time to think about which promotional items are a good fit with your brand and which will be appreciated by your target market.
You can be certain items such as pens and mugs will be of use. This means that every time the mug is used for a cup of tea, or the pen is found inside a pocket or a bag, customers and potential clients will read your company name and remember to check out your business.
5. Social media
It’s no secret that over the past few years social media has taken the world by storm. From TikTok to Facebook, social media platforms are one of the top marketing methods where you can be sure to reach a large audience size.
On most apps creating an account and setting up a page for your business is free. You can interact with other users, creating a positive impression of your brand and at the same time getting valuable information to inform future products and customer service ideas.
Even though promoting your business may seem like a demanding job, there are so many options out there that can help you get started. Implementing the strategies mentioned above is sure to help you attract more customers, especially if you regularly review and revise your strategy.